In my role as Marketing Manager, I was tasked with increasing consumer awareness for this fledgling company and helping them build a brand that would stand out from established equipment manufacturers. Here are a few of my successes...
Branding
I transformed Good MFG's simple color scheme and flat visual style, injecting it with depth and a more modern feel that looks great on both digital and printed media.
Website Design
Guiding Good Manufacturing's website from a cookie-cutter template to a fully rebuild and search engine-optimized custom Wordpress site was a hell of an undertaking, but a thoroughly enjoyable challenge.
Social Media
Maintained numerous social media platforms for Good Manufacturing, creating a variety of content for their target demographics and fielding customer messages with ease.
A small selection of Good Manufacturing's social media content
Marketing
I oversaw Good MFG's marketing department, where I guided their paid search and social media campaigns, as well as orchestrating automated email and chatbot communications to more easily put information into customers' hands. I also wrote professional copy for advertisements, webpages, and printed material.
Graphic Design
I created all manner of print and digital media for Good Manufacturing, from business cards and brochures to logos and even vinyl wraps for their enclosed trailers and modular structures!
Imaginative vinyl wrap I designed for a sample modular structure
Management
I directed all marketing personnel in executing planned ad campaigns, creating new and traffic-friendly website content, and preparing new material for trade shows or dealer kits. My management style is empathetic, goal-oriented, and built around collaboration.
On a video ad shoot with my talent and crew!